The new creative lifeblood

Every web design savvy knows this joke: which one of the two possible websites are you currently designing?

Aside from the funny thing, this is an issue in creativity. Apparently, there's no room for further exploration. Did we reach the perfection or the enlightenment? I hope not!

Thank god, there's hope:

It does rely on a very interesting bottom-up and well-known movement called Brutalist the web design community started to become part of a while ago.

Here's the lovely brief manifesto:

In its ruggedness and lack of concern to look comfortable or easy, Brutalism can be seen as a reaction by a younger generation to the lightness, optimism, and frivolity of today's web design.

Please don't be superficial. What it seems just gym for young kids it might be a seed for new aesthetics.

Creative and design studios started to embrace it as a means of exploration such as HawRaf but one of the boldest examples of new possibilities that might arise is without any doubt the home page of the designer Lynn Fisher:

How to use the media query, a CSS function to manage the responsiveness of a website, in a creative and novel way. Chapeau!